Métis Crossing joins Amazing Race Canada tourism campaign

Métis Crossing is being featured in Bell Media’s 2026 Amazing Race Canada “Top Places to Visit” campaign, giving the Alberta cultural destination national visibility and a limited-time booking offer this summer. The promotion aims to drive more overnight stays and deepen awareness of Métis culture through new accommodations and signature experiences.

Why it matters: - Métis Crossing is getting national exposure through a Bell Media campaign tied to Amazing Race Canada. - The placement could drive more bookings for the Alberta destination and put Métis-led tourism in front of a wider Canadian audience. - The promotion also gives travelers a discount on overnight stays through the end of 2026.

What happened: - Métis Crossing was featured in the Amazing Race Canada “Top Places to Visit” campaign, which Bell Media is rolling out across Canada in 2026. - Juanita Marois, CEO of Métis Crossing, said the partnership is a chance to introduce more Canadians to Métis culture. - Chelsey Quirk, CEO of Indigenous Tourism Alberta, said the campaign showcases the kind of authentic travel experiences many visitors want. - A limited-time offer gives visitors 20% off overnight stays with the promo code AMAZING. - Bookings are available at more information, and the offer runs until the end of 2026.

The details: - Métis Crossing sits on 688 acres along the North Saskatchewan River, about 90 minutes northeast of Edmonton. - General admission is free. - Overnight stays, signature experiences and packages can be booked online. - New 2026 stay options include Sky Watching Cabins, Sky Watching Domes and the Sage & Spruce Indigenous Spa with its Infinity Pathway. - Signature experiences include Paddle into the Past, which follows a historic fur trade route by Voyageur canoe. - The destination also offers the Visions, Hopes and Dreams at Métis Crossing Wildlife Tour, which highlights rare white bison and other heritage species. - Other experiences include Through the Eye of the Hunter and Meet the Métis, which focus on Métis art, story and hunting traditions. - Métis Crossing is owned by the Otipemisiwak Métis Government and operated by Métis Crossing Ventures Ltd.

Between the lines: - The campaign fits a broader push by Indigenous tourism organizations to reach mainstream travelers with experiences rooted in culture rather than only sightseeing. - National TV and cross-country promotion can help a destination like Métis Crossing convert awareness into overnight visits, which usually carry more economic value than day trips. - The messaging suggests Métis Crossing is positioning itself as both a tourism site and a cultural education experience.

What's next: - Métis Crossing will use the campaign visibility to attract more summer and holiday bookings in 2026. - The discount offer remains available through Dec. 31, 2026. - Visitors can expect the new accommodations, spa and signature experiences to be part of the 2026 draw. - More travelers may encounter Métis culture through the destination as the campaign continues nationwide.